"All of our pet products feature Innovative High-tech designs which were developed with your dogs oral health and well being in mind. In cooperation with a leading veterinary dentist and after careful study of the dogs instinctive chewing behavior and teeth and jaws, we engineered our first bone design to be wedge shaped and curved on the ends which helps fit the way dogs chew. This design helps significantly to control tartar and plaque build up, which can lead to periodontal disease. Research shows 85% of dogs over the age of three have some form of gingivitis or oral health problems. Our products have cured this problem and helps eliminate bad breath in dogs. We took our unique design and mated it with a unique synthetic rubber which is flexible but highly durabl. This high performance material lasts and lasts and is available in two hardness levels and is called Superflex and Extratuff. Then the material is internally flavored with beef, chicken ,and vanilla flavors in a patented method to create the taste dogs love! Our acceptance level is approximately 90%, so dogs really love them." -FIDO Inc.